Area-17 was the project manager for the renovation of Prada boutique in Canton Road, a Hong Kong major tourist hub complete with many upscale shops and landmarks.

The second Jacob Cohen Japanese boutique opened in Osaka inside the prestigious Herbis Plaza shopping mall. Area-17 reinterpreted the traditional concept introducing a ceiling feature of a great visual impact.

The growing appreciation in the Asian market leads the expansion of Officine Panerai in Korea, supported by Area-17 who oversaw the project management for the second boutique by the brand in the Lotte Avenuel Shopping Mall, Seoul.

Officine Panerai opened a new boutique in the trendiest and most dynamic Asian fashion capital, Seul. Area-17 oversaw the construction works for the boutique acting as the project manager for the famous luxury Italian brand.

For the second time, Area-17 oversaw the project management for Officine Panerai’s pavilion at Watches&Wonders, the Asia Haute Horlogerie Exhibition held at the Hong Kong Convention and Exhibition Centre.

The third edition of Watches & Wonders saw a new collaboration between Officine Panerai and Area-17. Again, Area-17 was in charge of the project management of the historic Maison’s pavilion.

The Jacob Cohen House in Milan occupies 1'500 square meters of the former Richard Ginori factory with the brand’s new showroom and offices. The architectural space is meant to be a multifunctional and dynamic container, satisfying the firm’s needs but also fostering new experimental actions.

The successful partnership between Area-17 and luxury brands continues with the opening of the fourth Italian Longchamp flag-ship store in the heart of Florence, just a few steps away from masterpieces of Renaissance architecture. In the bright and welcoming space, the minimalist yet sophisticated design aims to enhance the appreciation of the products.

In 2015, the famous Italian fashion brand Ermanno Scervino opened its first boutique in China at the David Plaza, the ultimate luxury shopping mall in Zhengzhou. Area-17 acted as Scervino’s project manager and oversaw the project’s realization.

Located in the heart of the French Riviera’s vibrant life, Your’s Boutique is an elegant and glamorous setting for an exclusive shopping experience. The retail space is organized as a residential palace, where the domestic appeal of relaxed luxury puts the upscale clientele at ease.

The second Cruciani boutique by Area-17 scales down the original design used in Times Square to meet the new location’s spatial and display objectives.

In 2011 Luca Caprai created the first Cruciani lace bracelet, which has since become a pop icon in the contemporary luxury fashion market. His creations are inspired by the renowned private textile collection of his father, Arnaldo Caprai. When asked to design the new concept for the Asia-Pacific market, Area-17 drew inspiration from the idea of exhibiting a piece of Pop Art in a museum and designed a contemporary gallery like store, where exquisite masterpieces of “Made in Italy” are displayed.