Area-17 collaborated with INRES to develop the new format for FiorFiore stores. FiorFiore is Coop’s premium private label, featuring the finest traditional products from Italian and worldwide food culture. FiorFiore Concept Store is meant to be a food boutique, where the high quality of design, materials, and skilled craftsmanship are metaphors for the excellence of the products on sale.
Hearth of Italy celebrates Italian food culture in the heart of Moscow. Area-17 and INRES designed a space with an authentic atmosphere in which to buy products from Italy as well as taste Italian specialties in themed restaurants.
Starfish Oyster Bar is a rare pearl in the wide sea of Beijing restaurants, offering a menu dedicated to serving seafood of a superior calibre. Area-17’s design aimed to give a voice to the main themes that inspired the owners: the ocean and the excellence of its products.
Area-17 designed the clean yet cozy interiors of LMPLUS, Massimo Masili’s third restaurant serving fine Mediterranean cuisine in Beijing.
The fresh-looking yet refined environment of Tamarind Indian restaurant shines through subtle hints to its cuisine homeland. Area-17 designed a space where bright colors and glass surfaces decorated with motifs reminiscent of tamarind flowers are understated references to the Indian imaginary.
