Location: HONG KONG, China 12 sqm 2014
Client: Maglital SRL
Type: Retail

The second Cruciani boutique by Area-17 scales down the original design used in Times Square to meet the new location’s spatial and display objectives.

Sharp monochromatic surfaces, a monumental marble display case, the contrast of textures still characterize the project. The color palette is instead reduced to a minimum in order  to emphasize the bracelets’ endless shades of color, which are the undisputed protagonists of the space. The walls dematerialize, projecting the Cruciani collection to the outside and helping the store earn the nickname “the glass house”.
The first Cruciani lace bracelet was created by Luca Caprai in 2011 and quickly became a pop icon in the contemporary luxury fashion market. His creations are inspired by the renowned private textile collection of his father, Arnaldo Caprai. When asked to design the new concept for the Asia-Pacific market, Area-17 drew inspiration from the idea of exhibiting a piece of Pop Art in a museum, which led to a contemporary gallery-like store where exquisite masterpieces of “Made in Italy” are displayed.

 

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SINGAPORE 90 sqm 2020

A giant octopus animated for few months the ION Orchard shopping centre’s atrium. It belonged to Panerai pop-up store, a nautically-themed universe set up to not only celebrate the 70th anniversary of the Panerai Luminor, but also serving as temporary holding grounds whilst its flagship boutique within the same mall underwent a refurbishment. 

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SHENZHEN, China 100 sqm 2019

Area-17’s design for the patisserie L’Amour aims to create a place where one can escape from his daily routine, an enchanted universe where the whole senses are stimulated by a seamless correspondence between taste and sight, olfaction and touch. The boutique combines sensoriality and functionality. Thanks to varied configurations of interiors and seating, it is the perfect venue for a relaxing break alone or with friends.

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HONG KONG, China 240 sqm 2019

Area-17 worked together with Juventus FC team to design the new company’s APAC offices located in the Central district of Hong Kong, one of the most renowned international business hubs. The leading ideas behind this overseas agency are strengthening the brand’s awareness worldwide and fostering a close relationship with global and regional partners.