Location: ORLANDO, Usa 108 sqm 2019
Client: GranitiFiandre SPA
Type: Exhibition

During Coverings 2019, Area-17 received the “Best Inspirational Design” award at the largest international tile & stone show in North America for the Fiandre USA booth design that was a tribute to the ancient world of Italian artists’ vintage workshops, where intricate ceramic artistry took place for decades. The “Ceramic Atelier” exhibition space envisioned the concept of an inspirational workshop, like a gallery-atelier, where mixed sizes, collections, and ideas contributed to new trends and innovative projects.

The stand ideally consisted of two parts. The first part was the “public” gallery designed with a dramatic portico consisting of ten large paneled arches of Sahara Noir on one side and Calacatta Macchia Vecchia on the other side. The combination of the marbles’ veins with light and warm tones of their material created a subtle playfulness with light and shadow that accentuated more with contrasts of matte or polished finishes. The second part recreated an intimate and inspirational private artist studio furnished with wide working tables and mobile industrial-style drawers.
Area-17 Architecture & Interiors was also responsible for designing other stands at Coverings 2019 for the following brands: Iris Ceramica, Stonepeak, and Mediterranea.

Featured

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SINGAPORE 90 sqm 2020

A giant octopus animated for few months the ION Orchard shopping centre’s atrium. It belonged to Panerai pop-up store, a nautically-themed universe set up to not only celebrate the 70th anniversary of the Panerai Luminor, but also serving as temporary holding grounds whilst its flagship boutique within the same mall underwent a refurbishment. 

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SHENZHEN, China 100 sqm 2019

Area-17’s design for the patisserie L’Amour aims to create a place where one can escape from his daily routine, an enchanted universe where the whole senses are stimulated by a seamless correspondence between taste and sight, olfaction and touch. The boutique combines sensoriality and functionality. Thanks to varied configurations of interiors and seating, it is the perfect venue for a relaxing break alone or with friends.

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HONG KONG, China 240 sqm 2019

Area-17 worked together with Juventus FC team to design the new company’s APAC offices located in the Central district of Hong Kong, one of the most renowned international business hubs. The leading ideas behind this overseas agency are strengthening the brand’s awareness worldwide and fostering a close relationship with global and regional partners.