Location: SEOUL, South Korea 110 sqm 2020
Client: Goyard St-Honoré SA
Type: Retail

During the past few years, the French maison has been successfully expanding its presence in the Asia-Pacific region with Area-17's supportive role involving both new openings and renovations.

The warm and cozy design characterizing Goyard’s original concept is enriched with vintage pieces from the brand’s own collection that are different in every boutique. In the past few years, Area-17 assisted the brand by improving their lighting system in all the existing boutiques and opening new stores in China and Korea.  Another aspect Area-17 has also taken responsibility for was to take care of their furniture fabrication and quality control.

Featured

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SINGAPORE 90 sqm 2020

A giant octopus animated for few months the ION Orchard shopping centre’s atrium. It belonged to Panerai pop-up store, a nautically-themed universe set up to not only celebrate the 70th anniversary of the Panerai Luminor, but also serving as temporary holding grounds whilst its flagship boutique within the same mall underwent a refurbishment. 

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SHENZHEN, China 100 sqm 2019

Area-17’s design for the patisserie L’Amour aims to create a place where one can escape from his daily routine, an enchanted universe where the whole senses are stimulated by a seamless correspondence between taste and sight, olfaction and touch. The boutique combines sensoriality and functionality. Thanks to varied configurations of interiors and seating, it is the perfect venue for a relaxing break alone or with friends.

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HONG KONG, China 240 sqm 2019

Area-17 worked together with Juventus FC team to design the new company’s APAC offices located in the Central district of Hong Kong, one of the most renowned international business hubs. The leading ideas behind this overseas agency are strengthening the brand’s awareness worldwide and fostering a close relationship with global and regional partners.