Location: BOLOGNA, Italy 360 sqm 2021
Client: Iris Ceramica Group
Type: Exhibition

The Iris Ceramica Group Stand at Cersaie 2021 is designed by Area-17 Architecture & Interiors as a public square where visitors can safely meet in its wide, open spaces. Within this urban ecosystem, a few magic boxes interact with people. Moving through them, visitors discover variable views telling the brand’s core values that defined the company’s history and still inspire its future steps.

 

Blurring the lines between natural and built environment, the installation consists of essential acts, calling for a reflection on the interplay among humanity, architecture, and nature. The neat volumes hide inside communication surfaces that add emotions to the journey and generate other layers of relationship between visitors and contents.

The Cersaie stand in Bologna finds its ideal follow-up in the site-specific installations at the buildings of the group’s companies: a fil rouge unifying events, products and brand values.

Featured

__
SINGAPORE 90 sqm 2020

A giant octopus animated for few months the ION Orchard shopping centre’s atrium. It belonged to Panerai pop-up store, a nautically-themed universe set up to not only celebrate the 70th anniversary of the Panerai Luminor, but also serving as temporary holding grounds whilst its flagship boutique within the same mall underwent a refurbishment. 

__
SHENZHEN, China 100 sqm 2019

Area-17’s design for the patisserie L’Amour aims to create a place where one can escape from his daily routine, an enchanted universe where the whole senses are stimulated by a seamless correspondence between taste and sight, olfaction and touch. The boutique combines sensoriality and functionality. Thanks to varied configurations of interiors and seating, it is the perfect venue for a relaxing break alone or with friends.

__
HONG KONG, China 240 sqm 2019

Area-17 worked together with Juventus FC team to design the new company’s APAC offices located in the Central district of Hong Kong, one of the most renowned international business hubs. The leading ideas behind this overseas agency are strengthening the brand’s awareness worldwide and fostering a close relationship with global and regional partners.