Location: SINGAPORE 100,00 sqm 2018
Client: IWC International Watch Co. AG
Type: Retail

A maison d'horlogerie belonging to Richemont Group was founded in 1868 with the name "International Watch Company."  Over the years, the company established a tradition of producing Pilot's Watches.

Nowadays, these watches are still popular across the world, due to their remarkable design.  Area-17 begun a work rapport with IWC in 2018 with noteworthy events such as the celebration of the 150 years from the company's foundation, assisting their Swiss Headquarters and the Singaporean team in expanding their brand presence in South-East Asia by opening new boutiques in Kuala Lumpur, Manila, and Singapore. In 2019, Area-17 also had the privilege of managing IWC's Formula 1 event held in Singapore during the racing competition.

Featured

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SINGAPORE 90 sqm 2020

A giant octopus animated for few months the ION Orchard shopping centre’s atrium. It belonged to Panerai pop-up store, a nautically-themed universe set up to not only celebrate the 70th anniversary of the Panerai Luminor, but also serving as temporary holding grounds whilst its flagship boutique within the same mall underwent a refurbishment. 

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SHENZHEN, China 100 sqm 2019

Area-17’s design for the patisserie L’Amour aims to create a place where one can escape from his daily routine, an enchanted universe where the whole senses are stimulated by a seamless correspondence between taste and sight, olfaction and touch. The boutique combines sensoriality and functionality. Thanks to varied configurations of interiors and seating, it is the perfect venue for a relaxing break alone or with friends.

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HONG KONG, China 240 sqm 2019

Area-17 worked together with Juventus FC team to design the new company’s APAC offices located in the Central district of Hong Kong, one of the most renowned international business hubs. The leading ideas behind this overseas agency are strengthening the brand’s awareness worldwide and fostering a close relationship with global and regional partners.