Location: MILAN, Italy 210 sqm 2018
Client: Jacob Cohen Co. SPA
Type: Retail

The new Jacob Cohen boutique opened in Milan in via della Spiga, at the very heart of the Fashion Quad. The new store is spread over 200 sqm and over two storeys, where Area-17 combined the richness of details to neat geometries of linear elements and surfaces, according to a color palette which deftly mixes deep blue, gold, and neutral shades of beige and browns, giving that sense of preciousness and laid-back elegance that has always been the brand’s hallmark.

 

The new concept builds on the assumption that beautiful things deserve an equally attractive space to match. Hence the sleek airy design, enriched by precious furniture and materials as the famous Japanese Kurabo denim used for flowy drapes and capitonné decorative panels, which eventually have become a signature of Cohen spaces. In order to highlight the color palette of the products, the finishes create a basic background, from the polished industrial concrete flooring with wool area rug inserts to lime-effect painted walls. Rich tridimensional textures inspired to the Cohen universe enliven the surfaces, alternating a new interpretation of the brand logo to sober vertical stripes of English tapestry memory, to architectural motifs such as boiseries and diamond walls. All materials’ treatments are completely natural: the store will age beautifully as a pair of favorite jeans does, becoming even more beautiful and personal. The new flagship store has fully succeeded in expressing the brand’s commitment to quality and craftsmanship through a careful attention to detail, which, however accurate, never exceeds the boundaries of sobriety. A few examples of this style can be traced in the calf hair inserts as well as the special edition furniture in the VIP area. The idea finds its best expression in the tailor room, where clients can personalize new items getting inspiration from the brand’s story, illustrated in a gallery wall made of both traditional and digital images.

Featured

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SINGAPORE 90 sqm 2020

A giant octopus animated for few months the ION Orchard shopping centre’s atrium. It belonged to Panerai pop-up store, a nautically-themed universe set up to not only celebrate the 70th anniversary of the Panerai Luminor, but also serving as temporary holding grounds whilst its flagship boutique within the same mall underwent a refurbishment. 

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SHENZHEN, China 100 sqm 2019

Area-17’s design for the patisserie L’Amour aims to create a place where one can escape from his daily routine, an enchanted universe where the whole senses are stimulated by a seamless correspondence between taste and sight, olfaction and touch. The boutique combines sensoriality and functionality. Thanks to varied configurations of interiors and seating, it is the perfect venue for a relaxing break alone or with friends.

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HONG KONG, China 240 sqm 2019

Area-17 worked together with Juventus FC team to design the new company’s APAC offices located in the Central district of Hong Kong, one of the most renowned international business hubs. The leading ideas behind this overseas agency are strengthening the brand’s awareness worldwide and fostering a close relationship with global and regional partners.