Location: SHENZHEN, China 100 sqm 2019
Client: Aimei International Group

Area-17’s design for the patisserie L’Amour aims to create a place where one can escape from his daily routine, an enchanted universe where the whole senses are stimulated by a seamless correspondence between taste and sight, olfaction and touch. The boutique combines sensoriality and functionality. Thanks to varied configurations of interiors and seating, it is the perfect venue for a relaxing break alone or with friends.

Extraordinary environments, rich in details standing in between reality and fantasy, transport clients in a fairytale dimension where each part arises a genuine wonder. Lights become books, sofas become rolling hills, either verdant or covered in fresh snow, idyllic landscapes run along walls, endlessly reflected by the several mirrors hanging on the wall behind the countertop.

The overall feeling of a space where nature and humanity are not conflictual elements but instead both part of the same entity fulfill the request of providing a shelter from the chaos of the busy city life, enjoying the relaxing mood, and bringing home to one’s dearest a little bit of such a special place.

Featured

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SINGAPORE 90 sqm 2020

A giant octopus animated for few months the ION Orchard shopping centre’s atrium. It belonged to Panerai pop-up store, a nautically-themed universe set up to not only celebrate the 70th anniversary of the Panerai Luminor, but also serving as temporary holding grounds whilst its flagship boutique within the same mall underwent a refurbishment. 

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SHENZHEN, China 100 sqm 2019

Area-17’s design for the patisserie L’Amour aims to create a place where one can escape from his daily routine, an enchanted universe where the whole senses are stimulated by a seamless correspondence between taste and sight, olfaction and touch. The boutique combines sensoriality and functionality. Thanks to varied configurations of interiors and seating, it is the perfect venue for a relaxing break alone or with friends.

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HONG KONG, China 240 sqm 2019

Area-17 worked together with Juventus FC team to design the new company’s APAC offices located in the Central district of Hong Kong, one of the most renowned international business hubs. The leading ideas behind this overseas agency are strengthening the brand’s awareness worldwide and fostering a close relationship with global and regional partners.