Location: SHANGHAI, China 500 sqm 2019
Client: Mia Fringe
Type: Retail

Inside Mia Fringe Studio guests will discover endless possibilities to express their creativity, and they will leave transformed into a surprisingly new version of themselves. Mia Fringe Studio is then an extraordinary place of research, discovery, and metamorphosis. Area-17 designed the beauty salon as an enchanted forest where this magic happens, with an overarching aesthetic clearly hinting to manga culture.

Botanical shapes pop up all around, from the glass partitions to the 3d ceiling fixture, from the hair saloon mirrors’ outlines to the bubble-rooms of the nail area. Here and there, candy-colored marble disks hang on walls, like magic fruits from a fantastic dimension. Three mysterious vertical figures at the hearth of the salon look like they may start dancing and talking at any moment, dragging clients into their dreamy manga world.
Mia Fringe Studio is also an extremely innovative project in terms of functions, as it combines traditional services such as Hair Saloon, Make Up, Nails, with new features that match contemporary needs, like classrooms for seminar sessions and meetings or the KOL shooting area, where influencers can make their videos using the fairy-tale background of Mia Fringe Studio environments.

Featured

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SHENYANG, China 90 sqm 2014

D’modes is a French fashion brand, introduced to the Asian market by Canada Aushire Enterprises. Area-17 gave voice to the themes of the collection designed by Francesco Scianni through a design that evoked a rarefied Parisian atmosphere, as well as the sophisticated but understated elegance of French women.

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KUWAIT CITY, Kuwait 72 sqm 2013

Area-17 designed Secret Pon-Pon boutique in Kuwait City, embodying the brand’s spirit in the plan: young and lighthearted on one hand, feminine and confident on the other. Chic champagne and off-white interiors are spiced up by pink accents, while the sparkle of golden details adds a glamorous touch to the atmosphere.