Location: SEOUL, South Korea 65 sqm 2015
Client: Richemont Asia Pacific LTD
Type: Retail

Officine Panerai opened a new boutique in the trendiest and most dynamic Asian fashion capital, Seul. Area-17 oversaw the construction works for the boutique acting as the project manager for the famous luxury Italian brand.

The refined interiors hint to the tradition of Italian design and to the Maison’s history, a play of subtle references that speaks between the architectural lines. Precious materials and the utmost attention paid to every detail ensure an environment of timeless elegance and ultimate luxury.

 

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SINGAPORE 90 sqm 2020

A giant octopus animated for few months the ION Orchard shopping centre’s atrium. It belonged to Panerai pop-up store, a nautically-themed universe set up to not only celebrate the 70th anniversary of the Panerai Luminor, but also serving as temporary holding grounds whilst its flagship boutique within the same mall underwent a refurbishment. 

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SHENZHEN, China 100 sqm 2019

Area-17’s design for the patisserie L’Amour aims to create a place where one can escape from his daily routine, an enchanted universe where the whole senses are stimulated by a seamless correspondence between taste and sight, olfaction and touch. The boutique combines sensoriality and functionality. Thanks to varied configurations of interiors and seating, it is the perfect venue for a relaxing break alone or with friends.

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HONG KONG, China 240 sqm 2019

Area-17 worked together with Juventus FC team to design the new company’s APAC offices located in the Central district of Hong Kong, one of the most renowned international business hubs. The leading ideas behind this overseas agency are strengthening the brand’s awareness worldwide and fostering a close relationship with global and regional partners.