Location: SHANGHAI, China 85 sqm 2017
Client: Richemont Asia Pacific LTD
Type: Retail

Area-17 oversaw the project management for the first Gold LEED Certified Panerai boutique. LEED is an internationally recognized green building certification concerning the whole building life-cycle, from design to materials to construction work.

With this store, the Italian brand officializes its commitment to an environmentally friendly design. Among several sustainable solutions, the boutique incorporates the QLEAR Intelligent Building Management System to monitor the indoor air quality and energy consumption in real-time.Officine Panerai Plaza 66 is located in the renewed Nanjing West road, the heart of Shanghai where the most prestigious international brands come together. The interior design of the store expresses a simple yet classic Italian style and relies on transparencies to enhance the location’s luminosity. All materials have been carefully selected according to the best tradition of the Florentine brand, to provide clients with a unique shopping experience.

Featured

__
SINGAPORE 90 sqm 2020

A giant octopus animated for few months the ION Orchard shopping centre’s atrium. It belonged to Panerai pop-up store, a nautically-themed universe set up to not only celebrate the 70th anniversary of the Panerai Luminor, but also serving as temporary holding grounds whilst its flagship boutique within the same mall underwent a refurbishment. 

__
SHENZHEN, China 100 sqm 2019

Area-17’s design for the patisserie L’Amour aims to create a place where one can escape from his daily routine, an enchanted universe where the whole senses are stimulated by a seamless correspondence between taste and sight, olfaction and touch. The boutique combines sensoriality and functionality. Thanks to varied configurations of interiors and seating, it is the perfect venue for a relaxing break alone or with friends.

__
HONG KONG, China 240 sqm 2019

Area-17 worked together with Juventus FC team to design the new company’s APAC offices located in the Central district of Hong Kong, one of the most renowned international business hubs. The leading ideas behind this overseas agency are strengthening the brand’s awareness worldwide and fostering a close relationship with global and regional partners.