Location: HONG KONG, China 1'000 sqm 2016
Client: Prada SPA
Type: Retail

Area-17 was the project manager for the renovation of Prada boutique in Canton Road, a Hong Kong major tourist hub complete with many upscale shops and landmarks.

After months of substantial works, which required a significant effort to adapt the new concept to the location, the two-storey space reopened on July 2016 with a brand-new look, featuring sophisticated yet strikingly expressive interiors. Interventions were divided into two steps to guarantee the boutique’s standard opening times and modes of operation at any time.

 

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HONG KONG, China 35 sqm 2020

Area-17 Architecture & Interiors is proud of making a contribution to the Panerai multi-storey flagship store in Canton Road, one of the most exclusive shopping areas in Hong Kong. On one side, the classic refined interiors refer to the brand identity, meanwhile on other side, technology and innovations are introduced by Area-17 on the 8th floor that offer an interactive and engaging shopping experience to the clients of the venue, on the first Panerai accessories room in the world.

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VENICE, Italy 80 sqm 2019

Marino is a fast-casual dining concept for street seafood designed by Area-17 Architecture & Interiors. The interiors recreate a dreamlike atmosphere suspended between fantasy and reality. The decoration centers on a main character, Marino the fisherman ideated by the communication agency LIFE, that further develops into a detailed visual merchandising.

 

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Italy 400 sqm 2020

Löwengrube breweries draw inspiration from traditional Bavarian bierstube and combine the idea of celebrating Oktoberfest all year long with the traditional sense of Italian warm hospitality. Area-17 Architecture & Interiors designed a flexible concept that adjusts to the two dining formats of the restaurant chain. The new concept characterizes them both with an iconic Bavarian aesthetic flair.

 

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HONG KONG, China 100 sqm 2018

From Milan to Hong Kong: Area-17 has brought a classic of Italian lifestyle to the vibrant SoHo neighborhood in the busy Central district. The idea behind Bella Lee bar comes from the Italian aperitivo ritual and aims to create a space suitable for each moment around the clock. A playful mix of references that recall the traditional  aesthetics of the café, bar, and club designs reinforces this idea.

 

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SHANGHAI, China 600 sqm 2020

Inside Greenhills Villa, a balanced mix of classical and modern style effortlessly brings to life a feeling of old European sophistication, made of refined details and precious materials. In a space of 600 square meters spread over 4 floors, Area-17 has designed a residence that is truly a "home" for the family who lives in it, where representative spaces alternate with spaces for the family following the common thread of an airy central staircase that connects the different levels with their designated functions.

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KOH SAMUI, Thailand 6'500 sqm 2019

Kapuhala Koh Samui Tropical Farm and Training Retreat is a new boutique resort on Samui Island, featuring 5 luxury tent residences and 4 independent Seaview “farmhouses”, all with a breathtaking view of Chaweng Noi, one of the island’s most beautiful beach. The possibility of re-establishing a strong connection between human and nature was the main idea that guided the Area-17 Architecture & Interiors project, whose approach was focused on annulling the perception of the detachment between the serene outdoor environment and the comfort of indoor spaces.

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SHANGHAI, China 240 sqm 2020

K&Irene is a jewellery brand of French heritage that recently opened its first store at Peninsula Hotel in Shanghai. Area-17 Architecture & Interiors designed a new retail concept enhancing the brand identity as well as oversaw the realization of the Shanghai boutique. As a precious piece of antique jewelry, the more you get closer the more the store reveals itself in a combination of sophisticated details.