Location: MACAU,China 2015
Client: Tiffany & Co. LTD
Type: Retail

Between 2014 and 2015, Area-17 supported Tiffany & Co. in its expansion within the Asian market overseeing as the project manager the realization of six new boutiques, located in most prominent Asian capitals.

Tiffany & Co. boutiques are in some of the most exclusive locations, such as Macau, where the brand opened at the Promenade of Galaxy (phase 2), one of the city’s foremost shopping districts for luxury products. A new boutique also opened in Studio City Macau, the first Asian leisure resort to integrate television and film production facilities, retail, gaming and hotels in an architectural context inspired by magnificent scenes from American movies. In Hong Kong, Tiffany chose a location in the prestigious DFS T Gallery in Chinachem Golden Plaza.

 

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SINGAPORE 90 sqm 2020

A giant octopus animated for few months the ION Orchard shopping centre’s atrium. It belonged to Panerai pop-up store, a nautically-themed universe set up to not only celebrate the 70th anniversary of the Panerai Luminor, but also serving as temporary holding grounds whilst its flagship boutique within the same mall underwent a refurbishment. 

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SHENZHEN, China 100 sqm 2019

Area-17’s design for the patisserie L’Amour aims to create a place where one can escape from his daily routine, an enchanted universe where the whole senses are stimulated by a seamless correspondence between taste and sight, olfaction and touch. The boutique combines sensoriality and functionality. Thanks to varied configurations of interiors and seating, it is the perfect venue for a relaxing break alone or with friends.

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HONG KONG, China 240 sqm 2019

Area-17 worked together with Juventus FC team to design the new company’s APAC offices located in the Central district of Hong Kong, one of the most renowned international business hubs. The leading ideas behind this overseas agency are strengthening the brand’s awareness worldwide and fostering a close relationship with global and regional partners.