Area-17 uses color to enhance commercial planning through the redesign of the Zhenghou Mall in Zhenghou, a provincial capital in east-central China.

Urban centrality is restored to the shopping mall located in Borgo Panigale, Bologna, through a synergy of architecture, art, graphic design, and visual communication.

Since commercial spaces have become a consistent presence in daily routine, Area-17 commitment is inventing innovative solutions that anticipate customers’ expectations. In this spirit, Area-17 and INRES designed Moving Mall, a dynamic and flexible space meant to host temporary sales and events at Sesto Fiorentino Shopping Mall, Florence.

The extension of the Val di Chienti Shopping Mall has been the occasion to rethink the very identity of the mall. The redesign by Area-17 and INRES moved from the need of having a more efficient circulation and a better accesses organization.

Area-17 and INRES renovated the methods of way-finding in the Coop shopping mall’s parking areas, using a simple yet effective design based on color.

The unique geographic location inspires the architectural style of Area-17 and INRES’ project for a shopping mall along the Adriatic coastal road. The design recalls the typical peaked roofs of harbor-side warehouses.

Novo is an innovative department store meant for a young audience that seeks an unconventional shopping experience. The spaces range from 1'000 and 5'000 square meters, and were designed for Megabox in Hong Kong, Yueda 899 in Shangai, and Grandview Mall in Guangzhou. They speak contemporary language comprised of technology, music, and cutting-edge design.