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HONG KONG, China 240 sqm 2019

Area-17 worked together with Juventus FC team to design the new company’s APAC offices located in the Central district of Hong Kong, one of the most renowned international business hubs. The leading ideas behind this overseas agency are strengthening the brand’s awareness worldwide and fostering a close relationship with global and regional partners.

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HONG KONG, China 35 sqm 2020

Area-17 Architecture & Interiors is proud of making a contribution to the Panerai multi-storey flagship store in Canton Road, one of the most exclusive shopping areas in Hong Kong. On one side, the classic refined interiors refer to the brand identity, meanwhile on other side, technology and innovations are introduced by Area-17 on the 8th floor that offer an interactive and engaging shopping experience to the clients of the venue, on the first Panerai accessories room in the world.

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SHANGHAI, China 240 sqm 2020

K&Irene is a jewellery brand of French heritage that recently opened its first store at Peninsula Hotel in Shanghai. Area-17 Architecture & Interiors designed a new retail concept enhancing the brand identity as well as oversaw the realization of the Shanghai boutique. As a precious piece of antique jewelry, the more you get closer the more the store reveals itself in a combination of sophisticated details.

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Italy 400 sqm 2020

Löwengrube breweries draw inspiration from traditional Bavarian bierstube and combine the idea of celebrating Oktoberfest all year long with the traditional sense of Italian warm hospitality. Area-17 Architecture & Interiors designed a flexible concept that adjusts to the two dining formats of the restaurant chain. The new concept characterizes them both with an iconic Bavarian aesthetic flair.

 

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SHANGHAI, China 400 sqm 2019

In the process of defining an innovative approach to local shopping, Alibaba Group asked Area-17 to design a new concept for convenience stores located in business districts and office areas. Named 盒马 F2 - Fast & Freshade, it sees the first tangible application in a 400 sqm store in Shanghai highly specialized to meet the needs of a clear-cut target of young business-people.

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SHENZHEN, China 100 sqm 2019

Area-17’s design for the patisserie L’Amour aims to create a place where one can escape from his daily routine, an enchanted universe where the whole senses are stimulated by a seamless correspondence between taste and sight, olfaction and touch. The boutique combines sensoriality and functionality. Thanks to varied configurations of interiors and seating, it is the perfect venue for a relaxing break alone or with friends.