Koh Samui Resort, an Eco-friendly,Vegan retreat in Koh Samui for health-conscious fitness enthusiasts for a life-enhancing experience.
On May 2019, Panerai staged the “Survival Instruments for Modern Heroes” event at the Minsheng Art Wharf in Shanghai. For the impressive happening, the Italian luxury brand recreated an underwater labyrinth complete with aquatic creatures and deep sea caverns to highlight the potential of its diving watches and chronographs.
Löwengrube breweries draw inspiration from traditional Bavarian bierstube and combine the idea of celebrating Oktoberfest all year long with the traditional sense of Italian warm hospitality. Area-17 Architecture & Interiors designed a flexible concept that adjusts to the two dining formats of the restaurant chain. The new concept characterizes them both with an iconic Bavarian aesthetic flair.
K&Irene is a jewellery brand of French heritage that recently opened its first store at Peninsula Hotel in Shanghai. Area-17 Architecture & Interiors designed a new retail concept enhancing the brand identity as well as oversaw the realization of the Shanghai boutique. As a precious piece of antique jewelry, the more you get closer the more the store reveals itself in a combination of sophisticated details.
Marino is a fast-casual dining concept for street seafood designed by Area-17 Architecture & Interiors. The interiors recreate a dreamlike atmosphere suspended between fantasy and reality. The decoration centers on a main character, Marino the fisherman ideated by the communication agency LIFE, that further develops into a detailed visual merchandising.
Inside Mia Fringe Studio guests will discover endless possibilities to express their creativity, and they will leave transformed into a surprisingly new version of themselves. Mia Fringe Studio is then an extraordinary place of research, discovery, and metamorphosis. Area-17 designed the beauty salon as an enchanted forest where this magic happens, with an overarching aesthetic clearly hinting to manga culture.
As workspaces have becoming increasingly hybrid environments, Area-17 Architecture & Interiors designed a 2019 Iris Ceramica stand where relation and exhibition live side by side up to blending together. The display happens within the rarefied complexity of an architectural landscape that defines both areas and functions.
Kapuhala Koh Samui Tropical Farm and Training Retreat is a new boutique resort on Samui Island, featuring 5 luxury tent residences and 4 independent Seaview “farmhouses”, all with a breathtaking view of Chaweng Noi, one of the island’s most beautiful beach. The possibility of re-establishing a strong connection between human and nature was the main idea that guided the Area-17 Architecture & Interiors project, whose approach was focused on annulling the perception of the detachment between the serene outdoor environment and the comfort of indoor spaces.
The Iris Ceramica Group showroom in London is a laboratory where people meet, interact, get inspired, learn, and nourish their creativity. Area-17 designed the interiors as if they were real-life environments, where the emotional and expressive potential of ceramics translates into furniture and solutions actively engaging visitors in the product’s storytelling. Distancing itself from a traditional way of exhibiting, the showroom revolves around a loose idea of connection, fully embracing the tentacular, dynamic vibe of the Old Street area.
A very young Italian fashion brand but already globally renowned in the fashion scene, Plan C, has opened its first international 100 sqm flagship store in Aoyama, an elegant district in Tokyo. Area-17 has developed and translated the original concept by Florentine-based artist Duccio Maria Gambi into architectural and exhibition elements.