At Cersaie 2024, Area-17 designs the exhibition space for Iris Ceramica Group, dedicated to hosting Sinfonia, the concept created to represent the brand’s collective spirit. The exhibition space transforms into a theater foyer, a welcoming place for gathering and discovery, and experience innovation firsthand. Here, technology takes center stage, showcasing its potential both individually and in harmony with the rest. Visitors will step in four immersive sound rooms, each dedicated to one of the innovations developed by the Group’s R&D Team.

The FAB showroom project, designed by Area-17 Architecture & Interiors and launched in 2023, is conceived as a multifunctional space aimed at enhancing comfort and the quality of the visitor experience, while also highlighting the brand’s long-standing values of innovation, beauty, and sustainability. Users well-being takes center stage, thanks to the seamless connection between the showroom’s interiors and the surrounding greenery.

The project is conceived as a synthesis between tradition and modernity, rooted in the urban fabric of Cuenca. Modernity is reflected in the use of pure forms, enhanced by details that enrich the configuration, and is complemented by the use of native materials anchored in the local architectural tradition, such as brick and stone.

Overlook the majestic Shanghai Tower, the CBS R&D Shanghai Office is crafted to ensure that every employee can savor the stunning vistas. The office's design emphasizes transparency with partitions that don't reach the ceiling, fostering an expansive atmosphere and a sense of unity, as if everyone shares the same continuous space. Upon entry, visitors are greeted by a robust, iconic Monte Verde marble reception desk, crowned with an impressive lighting grid that draws the eye towards the breathtaking backdrop.

Rossignol's century-old competitive skiing spirit is unmistakable at "Shanghai Ski World," the world's largest indoor skiing resort.

The store is strategically located right at the entrance to the ski slope, featuring Rossignol's distinctive retail design. Technical details, Alpine stones, and large, emotive graphics immediately immerse customers in the excitement of snow sports.

The store offers a top-notch selection of the brand's technical equipment, garments, and accessories, ensuring visitors are well-prepared for their skiing adventures.

Rossignol's new store in Changbaishan is a natural and essential addition, reinforcing the brand's presence in the world's most renowned ski destinations.

The interiors creatively reinterpret natural mountain materials and technical details of high-altitude structures, immersing visitors in a mountain atmosphere. Iconic red accents enhance the futuristic design, reinforcing a distinct brand environment.

The store's design seamlessly combines fashion aesthetics with high-performance elements, perfectly embodying Rossignol's unique approach to sport and style.

In 2023, Unicoop Firenze celebrates its 50-year history with an exhibition -event at the Stazione Leopolda in Florence. Area-17 designs the multifunctional space centered around the exhibit "50 years of Unicoop Firenze: A Story of People" curated by Giulio Iacchetti, which retraces the evolution of the Tuscan cooperative from its origins to the present day.

Embla restaurant offers a contemporary cuisine of Nordic flair by chef Jim Lofdahl. The intimate and sophisticated venue is located on the ground floor of an historical building in the old neighborhood of Sheung Wan, now the elegant, exotic, and hip hearth of Hong Kong.

During the construction work for the new flagship store inside the Taikoo Li shopping center in Beijing, Golden Goose opened a pop-up store inspired by the idea of journey. Area-17 Architecture & Interiors oversaw the project management of this unique temporary venues, which is part of the brand’s worldwide expansion with unconventional and refined design.

An iconic façade raising the brand’s profile identifies the new Golden Goose phygital concept space in Beijing, within Chaoyang District. The design leading idea is to foster an innovative and immersive shopping experience: once the customers enter the flagship store, they find themselves inside the Lab, where it is possible to customize a product with last-mile options. The industrial flair hints to a typical workshop environment where to experience the creative process first-hand.  A photo booth then invites to share the results on social media.