Inside Greenhills Villa, a balanced mix of classical and modern style effortlessly brings to life a feeling of old European sophistication, made of refined details and precious materials. In a space of 600 square meters spread over 4 floors, Area-17 has designed a residence that is truly a "home" for the family who lives in it, where representative spaces alternate with spaces for the family following the common thread of an airy central staircase that connects the different levels with their designated functions.
During Coverings 2019, Area-17 received the “Best Inspirational Design” award at the largest international tile & stone show in North America for the Fiandre USA booth design that was a tribute to the ancient world of Italian artists’ vintage workshops, where intricate ceramic artistry took place for decades. The “Ceramic Atelier” exhibition space envisioned the concept of an inspirational workshop, like a gallery-atelier, where mixed sizes, collections, and ideas contributed to new trends and innovative projects.
The China Resources co-working offices were designed by Area-17 as a space that combines traditional values with modern functions. The nostalgic feeling of reminiscing the smell of ancient wood, solemn proportions of space, and the relaxing play of light on the porch with rustling leaves under your feet are an experience that one feels as if they brought you back into a mythical time of study and places that our collective consciousness relates to that experience.
On May 2019, Panerai staged the “Survival Instruments for Modern Heroes” event at the Minsheng Art Wharf in Shanghai. For the impressive happening, the Italian luxury brand recreated an underwater labyrinth complete with aquatic creatures and deep sea caverns to highlight the potential of its diving watches and chronographs.
This is the seventh opening by Area-17 Architecture & Interiors dedicated for Dispensa Emilia. The new prestigious venue is located within the wing side of the historic Central Station of Milan that overlooks Piazza Luigi Di Savoia. This area was recently renovated adding top-quality fast-casual restaurants exclusively accessible from the outside.
From Milan to Hong Kong: Area-17 has brought a classic of Italian lifestyle to the vibrant SoHo neighborhood in the busy Central district. The idea behind Bella Lee bar comes from the Italian aperitivo ritual and aims to create a space suitable for each moment around the clock. A playful mix of references that recall the traditional aesthetics of the café, bar, and club designs reinforces this idea.
Bell is the snapshot of a movement. The truncated-cone volume synthetizes the shape of a real bell, whose oscillation is captured in a single instant. The incline of the lamp implies dynamism, an unstable temporary balance, which strikingly contrasts the obvious static nature that belong to an object of such great dimensions.
In the process of defining an innovative approach to local shopping, Alibaba Group asked Area-17 to design a new concept for convenience stores located in business districts and office areas. Named 盒马 F2 - Fast & Freshade, it sees the first tangible application in a 400 sqm store in Shanghai highly specialized to meet the needs of a clear-cut target of young business-people.
Located in the city center, the new supermarket Coop Busto Arsizio is the core of a wider urban requalification area. The store occupies the volume of a former factory and has been redesigned by Area-17 and Inres as a connection between the neighborhood and the new project area. Roof-to-ceiling windows dematerialize large portions of walls and engage interiors and exteriors in a uninterrupted dialogue.
Area-17 designed Ariostea stand at LivingKitchen, the annual international kitchen show at IMM Cologne, the most important furnishing show in Northern Europe. Within an exhibition revolving around contemporary product and interior design, Ariostea introduces a new way of interpreting the kitchen environment through a non-conventional use of ceramic slabs. The Ariostea kitchen is meant to be an architecture rather than a set of furniture pieces, something that generates a new space instead of furnishing an existing one.
The new concept for Hema Mini, by Area-17, marks the end of a journey that Area-17 Architecture & Interiors and Alibaba took together in redesigning the group’s convenience store format. The new Hema Mini is a local store that is mainly targeting families located within residential neighborhoods.
Centro Nuovo Flaminia is part of a wider urban renewal plan concerning the former “Magazzini Generali” area at the South-West of Brescia city center. It occupies 27'000 sqm, among which 7'000 are dedicated to a Coop supermarket. The shopping mall, designed by Area-17 and Inres, is the focal and vital point of a great park and recreation area.