Area-17 supported Peuterey entering the Asian market and oversaw the realization of the brand’s first Chinese boutique in Shanghai. The store is located in the Takashimaya Shopping Mall, a mall managed by Japanese investors, devoted to a niche public in the wide fashion market.

The idea of jewelry inspired Voguelian boutique’s concept. The whole environment is metaphorically surrounded by a wrapping bracelet, from which products on display hang like fancy charms.

Area-17 designed the new captivating Daphne’s multibrand store in one of the busiest shopping hub in Zhengzhou, China. The one-of-a-kind façade is covered in 6500 rounded movable mirrors.

Inspired by “bar life”, the Mark Fairwhale Jeans store features a mix of different elements that evoke a bistrò atmosphere: wooden boiserie, leather upholstery with capitonnè decoration, and feature walls made of bottles, bar lightenings.