The recent opening of the Panerai boutique in Taipei marks a turning point in the Chinese luxury market and strengthens the partnership between Officine Panerai and Area-17, who acts as the project manager for the brand in the Asia Pacific area.

Officine Panerai asked Patricia Urquiola to rethink the image of its high-end stores, the concept is beautifully applied to the boutique at Yin Tai Center in Beijing. The new opening also renovates the partnership between Panerai and Area-17, who acts as the project manager for the brand in the Asia Pacific area.

Jacob Cohen opened its fifth European flagship store at Courchevel, a very exclusive ski resort in the heart of French Savoy.  Area-17 sought to express the true essence of the Italian luxury brand through the design of the interiors.

Area-17 proudly supported Jacob Cohen’s expansion, designing the new flagship store in one of the world’s favorite jet-set destinations: Monte Carlo, in the French Riviera.

In 2013, Harrod’s launched the Denim Gallery, an in-store menswear department dedicated to denim. Area-17 entered the legendary London shopping temple to design Jacob Cohen’s boutique within the gallery.