Location: SHANGHAI, China 500 sqm 2019
Client: Mia Fringe
Type: Retail

Inside Mia Fringe Studio guests will discover endless possibilities to express their creativity, and they will leave transformed into a surprisingly new version of themselves. Mia Fringe Studio is then an extraordinary place of research, discovery, and metamorphosis. Area-17 designed the beauty salon as an enchanted forest where this magic happens, with an overarching aesthetic clearly hinting to manga culture.

Botanical shapes pop up all around, from the glass partitions to the 3d ceiling fixture, from the hair saloon mirrors’ outlines to the bubble-rooms of the nail area. Here and there, candy-colored marble disks hang on walls, like magic fruits from a fantastic dimension. Three mysterious vertical figures at the hearth of the salon look like they may start dancing and talking at any moment, dragging clients into their dreamy manga world.
Mia Fringe Studio is also an extremely innovative project in terms of functions, as it combines traditional services such as Hair Saloon, Make Up, Nails, with new features that match contemporary needs, like classrooms for seminar sessions and meetings or the KOL shooting area, where influencers can make their videos using the fairy-tale background of Mia Fringe Studio environments.

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SHANGHAI, China 60 sqm 2013

The Cocoon Boutique is located inside the Times Square Mall, in the heart of Shanghai’s shopping center, where tourists and residents crowd into stores at all hours of the day. The brand’s very name gave Area-17 the creative hint to design the concept: a cocoon is a casing protecting the pupa before it becomes a butterfly.