Location: SHANGHAI, China 500 sqm 2019
Client: Mia Fringe
Type: Retail

Inside Mia Fringe Studio guests will discover endless possibilities to express their creativity, and they will leave transformed into a surprisingly new version of themselves. Mia Fringe Studio is then an extraordinary place of research, discovery, and metamorphosis. Area-17 designed the beauty salon as an enchanted forest where this magic happens, with an overarching aesthetic clearly hinting to manga culture.

Botanical shapes pop up all around, from the glass partitions to the 3d ceiling fixture, from the hair saloon mirrors’ outlines to the bubble-rooms of the nail area. Here and there, candy-colored marble disks hang on walls, like magic fruits from a fantastic dimension. Three mysterious vertical figures at the hearth of the salon look like they may start dancing and talking at any moment, dragging clients into their dreamy manga world.
Mia Fringe Studio is also an extremely innovative project in terms of functions, as it combines traditional services such as Hair Saloon, Make Up, Nails, with new features that match contemporary needs, like classrooms for seminar sessions and meetings or the KOL shooting area, where influencers can make their videos using the fairy-tale background of Mia Fringe Studio environments.

Featured

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CUENCA, Ecuador 22'000 sqm 2013

Area-17 was tasked with the design of Jardines Solano, one of the most desirable residential areas in Cuenca, Ecuador. The project consists of two eight-story towers with forty-two units each, surrounded by a beautiful 2'000 square meter private park.

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HONG KONG, China 90 sqm 2014

Designed by Area-17 to make the most of the modest proportions, this urban interior has a cozy and nonchalant appeal. The almost industrial atmosphere is warmed up by thoughtfully placed oriental accents. Textures and neutral colors create dynamic interrelations among the clean surfaces of the walls, ceilings, and roof.