Area-17 Architecture & Interiors is proud of making a contribution to the Panerai multi-storey flagship store in Canton Road, one of the most exclusive shopping areas in Hong Kong. On one side, the classic refined interiors refer to the brand identity, meanwhile on other side, technology and innovations are introduced by Area-17 on the 8th floor that offer an interactive and engaging shopping experience to the clients of the venue, on the first Panerai accessories room in the world.

Personalization is the key word of this space that revolves around a central table, where mobile displays take customers on a journey through the brand’s exclusive accessories, facilitating the combination process by choosing among the straps, stitching, engraving and buckles in a dynamic and captivating way. Along with the customization area, there is an oversize touch-screen that enables the simulation of tailoring a Panerai watch, browsing through the extensive virtual catalogue and visualizing the selected configuration in real time.