The Cocoon Boutique is located inside the Times Square Mall, in the heart of Shanghai’s shopping center, where tourists and residents crowd into stores at all hours of the day. The brand’s very name gave Area-17 the creative hint to design the concept: a cocoon is a casing protecting the pupa before it becomes a butterfly.

As it entered the Chinese market, Peuterey opened a boutique dedicated to the youngest – “Peuterey Kid” – in addition to the main brand’s store. They are both located in the Takashimaya Shopping Mall, a mall managed by Japanese investors in Shanghai, devoted to a niche public in the wide fashion market.

Area-17 supported Peuterey entering the Asian market and oversaw the realization of the brand’s first Chinese boutique in Shanghai. The store is located in the Takashimaya Shopping Mall, a mall managed by Japanese investors, devoted to a niche public in the wide fashion market.

The idea of jewelry inspired Voguelian boutique’s concept. The whole environment is metaphorically surrounded by a wrapping bracelet, from which products on display hang like fancy charms.

Area-17 designed the new captivating Daphne’s multibrand store in one of the busiest shopping hub in Zhengzhou, China. The one-of-a-kind façade is covered in 6500 rounded movable mirrors.