The Cocoon Boutique is located inside the Global Harbor Mall, in one of Shanghai’s top shopping areas, where tourists and residents crowd into stores at all hours of the day. The brand’s very name gave Area-17 the creative hint to design the concept: a cocoon is a casing protecting the pupa before it becomes a butterfly.
Area-17 designed the new captivating Daphne’s multibrand store in one of the busiest shopping hub in Zhengzhou, China. The one-of-a-kind façade is covered in 6500 rounded movable mirrors.
As it entered the Chinese market, Peuterey opened a boutique dedicated to the youngest – “Peuterey Kid” – in addition to the main brand’s store. They are both located in the Takashimaya Shopping Mall, a mall managed by Japanese investors in Shanghai, devoted to a niche public in the wide fashion market.
Area-17 designed Secret Pon-Pon boutique in Kuwait City, embodying the brand’s spirit in the plan: young and lighthearted on one hand, feminine and confident on the other. Chic champagne and off-white interiors are spiced up by pink accents, while the sparkle of golden details adds a glamorous touch to the atmosphere.
In 2013, Harrod’s launched the Denim Gallery, an in-store menswear department dedicated to denim. Area-17 entered the legendary London shopping temple to design Jacob Cohen’s boutique within the gallery.
When asked for redesigning the retail image of the Italian accessories brand Satchi, Area-17 opted for an atmosphere of masculine and sober elegance, with a contemporary flair.
Area-17 developed the concept for Cavalleria Toscana’s flagship stores. Cavalleria Toscana is an historic Italian brand, made up of two souls: horse-riding apparel and everyday sportswear. The first two stores will open in Seoul, in the Shinsegae Main and Gangnam buildings.
While rethinking Satchi ‘s retail image, Area-17 also designed a temporary store for the brand. The location and the type of store demanded for a different approach, which could guarantee a strong and instantly noticeable identity in order to capture passersby’s attention.
For the second time, Area-17 oversaw the project management for Officine Panerai’s pavilion at Watches&Wonders, the Asia Haute Horlogerie Exhibition held at the Hong Kong Convention and Exhibition Centre.
