KUWAIT CITY, Kuwait 72 sqm 2013

Area-17 designed Secret Pon-Pon boutique in Kuwait City, embodying the brand’s spirit in the plan: young and lighthearted on one hand, feminine and confident on the other. Chic champagne and off-white interiors are spiced up by pink accents, while the sparkle of golden details adds a glamorous touch to the atmosphere.


SHANGHAI, China 60 sqm 2013

The Cocoon Boutique is located inside the Times Square Mall, in the heart of Shanghai’s shopping center, where tourists and residents crowd into stores at all hours of the day. The brand’s very name gave Area-17 the creative hint to design the concept: a cocoon is a casing protecting the pupa before it becomes a butterfly.