In 2011 Luca Caprai created the first Cruciani lace bracelet, which has since become a pop icon in the contemporary luxury fashion market. His creations are inspired by the renowned private textile collection of his father, Arnaldo Caprai. When asked to design the new concept for the Asia-Pacific market, Area-17 drew inspiration from the idea of exhibiting a piece of Pop Art in a museum and designed a contemporary gallery like store, where exquisite masterpieces of “Made in Italy” are displayed.
This 250 sqm three-storey apartment belongs to an important Indian family. The owner was not satisfied by the original layout and asked Area-17 for a more comfortable and modern space, airy and bright.
Villa Rita is a charming three story house in the historic downtown area of Cuenca, completely renovated by Area-17. The allure of the building remains intact thanks to a design in which the new and the old coexist in a harmonious and placid way.
D’modes is a French fashion brand, introduced to the Asian market by Canada Aushire Enterprises. Area-17 gave voice to the themes of the collection designed by Francesco Scianni through a design that evoked a rarefied Parisian atmosphere, as well as the sophisticated but understated elegance of French women.
Leading Italian furniture manufacturer Chateau d’Ax selected Area-17 to rethink its sale spaces for both the European and Asian markets. This led to the design of fifteen showrooms located throughout the world in renowned European and Chinese cities, among which is the showroom in Shanghai.
Guided by a symbolic interpretation of a fantastic nature, Area-17 designed the concept for a chain of pilates studios in Korea.
The Cocoon Boutique is located inside the Times Square Mall, in the heart of Shanghai’s shopping center, where tourists and residents crowd into stores at all hours of the day. The brand’s very name gave Area-17 the creative hint to design the concept: a cocoon is a casing protecting the pupa before it becomes a butterfly.
Area-17 rethought the store design of Milano&Design, one of the brands of the Chateau d’Ax Group. The 350 square-meters showroom in Shanghai was designed to recreate the warmth and comfort of a classy, homelike environment.
Inspired by warm, bright colors and simple volumes of traditional rural architecture in the south of Italy, Area-17 designed a 130 square-meter private apartment in Salerno, just east of the splendid Amalfi Coast.
Area-17 proudly supported Jacob Cohen’s expansion, designing the new flagship store in one of the world’s favorite jet-set destinations: Monte Carlo, in the French Riviera.