Location: SEOUL, South Korea 100 sqm 2013
Client: Cavalleria Toscana SPA
Type: Retail

Area-17 developed the concept for Cavalleria Toscana’s flagship stores. Cavalleria Toscana is an historic Italian brand, made up of two souls: horse-riding apparel and everyday sportswear. The first two stores will open in Seoul, in the Shinsegae Main and Gangnam buildings.

The design takes inspiration from the beautiful Tuscan countryside, the perfect setting for a horse ride. Walls are made of wooden panels, which still show marks of manufacturing, and it evokes the pleasant smell of natural essences in the air. Iron details and heavy crimson drapes complete the country-chic atmosphere.
Glass volumes intersect with the space and gather in the saddlery, the core of the store, where products for equestrians are displayed as jewels in a showcase. A light iron framework acts as a filter between the volumes of light and the last room, which on occasion can be completely separated to create a private area.

 

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FLORENCE, Italy 200 sqm 2012

Area-17 collaborated with INRES to develop the new format for FiorFiore stores. FiorFiore is Coop’s premium private label, featuring the finest traditional products from Italian and worldwide food culture. FiorFiore Concept Store is meant to be a food boutique, where the high quality of design, materials, and skilled craftsmanship are metaphors for the excellence of the products on sale.

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BEIJING, China 150 sqm 2007

The fresh-looking yet refined environment of Tamarind Indian restaurant shines through subtle hints to its cuisine homeland. Area-17 designed a space where bright colors and glass surfaces decorated with motifs reminiscent of tamarind flowers are understated references to the Indian imaginary.

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FLORENCE, Italy 500 sqm 2013

Since commercial spaces have become a consistent presence in daily routine, Area-17 commitment is inventing innovative solutions that anticipate customers’ expectations. In this spirit, Area-17 and INRES designed Moving Mall, a dynamic and flexible space meant to host temporary sales and events at Sesto Fiorentino Shopping Mall, Florence.