Location: FIRENZE, Italy 4000 sqm 2023
Client: Unicoop Firenze, INRES
Type: Exhibition

In 2023, Unicoop Firenze celebrates its 50-year history with an exhibition -event at the Stazione Leopolda in Florence. Area-17 designs the multifunctional space centered around the exhibit "50 years of Unicoop Firenze: A Story of People" curated by Giulio Iacchetti, which retraces the evolution of the Tuscan cooperative from its origins to the present day.

A sequence of environments unfolds within the vast halls of the decommissioned station, interpreting the different aspects of the cooperative: from its commercial side to its social and institutional roles. Scenic architectural backdrops frame the content, while sharply defined material surfaces organize spaces and functions.

The symbolic thread connecting the environments is manifested in a continuous line of suspended lighting, guiding visitors through the entire industrial archaeology site. The dining area, set up as a "vineyard dinner" in the Chianti region, serves as the visual focal point of the exhibition and the place where visitors can conclude their journey while reconnecting with the Tuscan territory.

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FLORENCE, Italy 200 sqm 2012

Area-17 collaborated with INRES to develop the new format for FiorFiore stores. FiorFiore is Coop’s premium private label, featuring the finest traditional products from Italian and worldwide food culture. FiorFiore Concept Store is meant to be a food boutique, where the high quality of design, materials, and skilled craftsmanship are metaphors for the excellence of the products on sale.

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BEIJING, China 150 sqm 2007

The fresh-looking yet refined environment of Tamarind Indian restaurant shines through subtle hints to its cuisine homeland. Area-17 designed a space where bright colors and glass surfaces decorated with motifs reminiscent of tamarind flowers are understated references to the Indian imaginary.

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FLORENCE, Italy 500 sqm 2013

Since commercial spaces have become a consistent presence in daily routine, Area-17 commitment is inventing innovative solutions that anticipate customers’ expectations. In this spirit, Area-17 and INRES designed Moving Mall, a dynamic and flexible space meant to host temporary sales and events at Sesto Fiorentino Shopping Mall, Florence.