Location: ZHENGZHOU, China 120 sqm 2015
Client: Dernamaria SRL
Type: Retail

In 2015, the famous Italian fashion brand Ermanno Scervino opened its first boutique in China at the David Plaza, the ultimate luxury shopping mall in Zhengzhou. Area-17 acted as Scervino’s project manager and oversaw the project’s realization.

The minimalistic design plays with the shades of black and off-white, which come alive through to an accurate selection of textures and finishes. Sophisticated details enhance a very contemporary atmosphere of precious yet rigorous elegance.

 

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KUNSHAN, China 335 sqm 2008

Villa Jade is a showroom villa created by Area-17 as a model for a thirty-villa complex facing one of the beautiful lakes that surround Suzhou, a charming city in Southern China. The design draws inspiration from the peaceful beauty of the surrounding nature, incorporating comfortable and soothing environments.

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JINAN, China 49'800 sqm 2006

Run Hua, a top Chinese automotive dealer, tasked Area-17 with the design for its headquarters and car showroom in Jinan. The project also includes a hotel, a service apartment tower, and a main square. The square unifies the different architectural elements physically and metaphorically, therefore becoming the symbol of the area.