Location: ZHENGZHOU, China 120 sqm 2015
Client: Dernamaria SRL
Type: Retail

In 2015, the famous Italian fashion brand Ermanno Scervino opened its first boutique in China at the David Plaza, the ultimate luxury shopping mall in Zhengzhou. Area-17 acted as Scervino’s project manager and oversaw the project’s realization.

The minimalistic design plays with the shades of black and off-white, which come alive through to an accurate selection of textures and finishes. Sophisticated details enhance a very contemporary atmosphere of precious yet rigorous elegance.

 

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HONG KONG, China 5'000 sqm 2011

Novo is an innovative department store meant for a young audience that seeks an unconventional shopping experience. The spaces range from 1'000 and 5'000 square meters, and were designed for Megabox in Hong Kong, Yueda 899 in Shangai, and Grandview Mall in Guangzhou. They speak contemporary language comprised of technology, music, and cutting-edge design.