Location: HONG KONG, China 57 sqm 2016
Client: Frantzén Kitchen

Area-17 oversaw the development and project management of the first international restaurant owned by Michelin-starred chef Björn Frantzén. From Stockholm, in Hong Kong he presents his minimal cuisine born from the fusion of Western and Eastern culinary tradition.

Frantzén’s Kitchen is an informal space that was originally a warehouse on the ground floor of an historical building in the old neighborhood of Sheung Wan, now the elegant, exotic, and hip hearth of Hong Kong. The wide windows on the street dematerialize the façade and overtly reveal the nature of the restaurant as a city venue. Its casual soul is perfectly embodied in the interior design, which offers a variety of accommodations – from the countertop facing the open bar to traditional tables and seating to the countertop overlooking the street outside – and also a great flexibility in organizing tables and seating.
The atmosphere is cozy and welcoming. A punctual lighting reverberates all around, warmed up by the amber tones of copper inserts and the wide Dark Emperador marble countertop theatrically organized around the bar area. Smooth, reflecting surfaces alternate to warm materials reinterpreted with a contemporary twist: wood on the floor and for the stylized boiseries on the walls; richly weaved fabric for the bespoke bench seatbacks; chairs and benches upholstered with aniline leather.
Interiors play with an ample yet sophisticated palette including an incredible number of grey and brown nuances. The red accents of lamps and chairs, quoted also in the textile inserts, give rhythm and vivacity to the project. Textures are no less so: twines, overlapping, and cross-references among floor, ceiling, and walls fully return the oxymoron of a rich simplicity, which is the core of the restaurant’s culinary offer.

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FLORENCE, Italy 175 sqm 2015

The successful partnership between Area-17 and luxury brands continues with the opening of the fourth Italian Longchamp flag-ship store in the heart of Florence, just a few steps away from masterpieces of Renaissance architecture. In the bright and welcoming space, the minimalist yet sophisticated design aims to enhance the appreciation of the products.

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HONG KONG, China 80 sqm 2014

In 2011 Luca Caprai created the first Cruciani lace bracelet, which has since become a pop icon in the contemporary luxury fashion market. His creations are inspired by the renowned private textile collection of his father, Arnaldo Caprai. When asked to design the new concept for the Asia-Pacific market, Area-17 drew inspiration from the idea of exhibiting a piece of Pop Art in a museum and designed a contemporary gallery like store, where exquisite masterpieces of “Made in Italy” are displayed.

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HARBIN, China 90 sqm 2014

D’modes is a French fashion brand, introduced to the Asian market by Canada Aushire Enterprises. Area-17 gave voice to the themes of the collection designed by Francesco Scianni through a design that evoked a rarefied Parisian atmosphere, as well as the sophisticated but understated elegance of French women.