Location: GUANGZHOU, China 60 sqm 2013
Client: Satchi Co.LTD
Type: Retail

While rethinking Satchi ‘s retail image, Area-17 also designed a temporary store for the brand. The location and the type of store demanded for a different approach, which could guarantee a strong and instantly noticeable identity in order to capture passersby’s attention.

A crocodile skin-like pattern covers the see-through box of the temporary store. It is a reminder of both the high quality of the products and the brand’s specialization in leather manufacture. The interiors draw inspiration from the main store, although here the selection of materials and details provide the environment with a resolutely fiercer and trendier character.

 

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KUNSHAN, China 335 sqm 2008

Villa Jade is a showroom villa created by Area-17 as a model for a thirty-villa complex facing one of the beautiful lakes that surround Suzhou, a charming city in Southern China. The design draws inspiration from the peaceful beauty of the surrounding nature, incorporating comfortable and soothing environments.

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JINAN, China 49'800 sqm 2006

Run Hua, a top Chinese automotive dealer, tasked Area-17 with the design for its headquarters and car showroom in Jinan. The project also includes a hotel, a service apartment tower, and a main square. The square unifies the different architectural elements physically and metaphorically, therefore becoming the symbol of the area.