Location: GUANGZHOU, China 60 sqm 2013
Client: Satchi Co.LTD
Type: Retail

While rethinking Satchi ‘s retail image, Area-17 also designed a temporary store for the brand. The location and the type of store demanded for a different approach, which could guarantee a strong and instantly noticeable identity in order to capture passersby’s attention.

A crocodile skin-like pattern covers the see-through box of the temporary store. It is a reminder of both the high quality of the products and the brand’s specialization in leather manufacture. The interiors draw inspiration from the main store, although here the selection of materials and details provide the environment with a resolutely fiercer and trendier character.

 

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CUENCA, Ecuador 22'000 sqm 2013

Area-17 was tasked with the design of Jardines Solano, one of the most desirable residential areas in Cuenca, Ecuador. The project consists of two eight-story towers with forty-two units each, surrounded by a beautiful 2'000 square meter private park.

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HONG KONG, China 90 sqm 2014

Designed by Area-17 to make the most of the modest proportions, this urban interior has a cozy and nonchalant appeal. The almost industrial atmosphere is warmed up by thoughtfully placed oriental accents. Textures and neutral colors create dynamic interrelations among the clean surfaces of the walls, ceilings, and roof.