Location: ZHENGZHOU, China 4'000 sqm 2013
Client: Hanhai Real Estate LTD
Type: Commercial

Area-17 uses color to enhance commercial planning through the redesign of the Zhenghou Mall in Zhenghou, a provincial capital in east-central China.

The original space was rethought both aesthetically and functionally. Color is the leading theme of the concept: first, it welcomes visitors in the parking area, where cheerful graphics decorate the walls. Then, it accompanies them through the whole mall up to the fourth and final floor, where bright and energetic colors on the floors reflect upon store windows. The main hall is meant to be used day and night- the absence of natural light at night gives way instead to fascinating waves of artificial light and color.

 

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BEIJING, China 150 sqm 2007

The fresh-looking yet refined environment of Tamarind Indian restaurant shines through subtle hints to its cuisine homeland. Area-17 designed a space where bright colors and glass surfaces decorated with motifs reminiscent of tamarind flowers are understated references to the Indian imaginary.

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FLORENCE, Italy 500 sqm 2013

Since commercial spaces have become a consistent presence in daily routine, Area-17 commitment is inventing innovative solutions that anticipate customers’ expectations. In this spirit, Area-17 and INRES designed Moving Mall, a dynamic and flexible space meant to host temporary sales and events at Sesto Fiorentino Shopping Mall, Florence.