描述
At Cersaie 2024, Area-17 designs the exhibition space for Iris Ceramica Group, dedicated to hosting Sinfonia, the concept created to represent the brand’s collective spirit. The exhibition space transforms into a theater foyer, a welcoming place for gathering and discovery, and experience innovation firsthand. Here, technology takes center stage, showcasing its potential both individually and in harmony with the rest. Visitors will step in four immersive sound rooms, each dedicated to one of the innovations developed by the Group’s R&D Team. Through highly distinctive environments that nod to a vintage aesthetic, the narrative unfolds, almost in contrast, to emphasize its power telling the unique story of the brand’s innovative and pioneering spirit. This approach highlights its commitment to reengineering ceramics to enhance quality of life and environmental sustainability. This balance, between tradition and innovation, embodies the brand’s ultimate synthesis of aesthetic research and is reflected in the design of the stand.