At Cersaie 2024, Area-17 designs the exhibition space for Iris Ceramica Group, dedicated to hosting Sinfonia, the concept created to represent the brand’s collective spirit. The exhibition space transforms into a theater foyer, a welcoming place for gathering and discovery, and experience innovation firsthand. Here, technology takes center stage, showcasing its potential both individually and in harmony with the rest. Visitors will step in four immersive sound rooms, each dedicated to one of the innovations developed by the Group’s R&D Team.