The Iris Ceramica Group showroom in Milan is located in the city center, in an elegant building formerly occupied by a bank. The project by Area-17 Architecture & Interiors covers 750 square meters on three levels, each one with a specific functional vocation expressed through the interior design.
Area-17 Architecture & Interiors is proud of making a contribution to the Panerai multi-storey flagship store in Canton Road, one of the most exclusive shopping areas in Hong Kong. On one side, the classic refined interiors refer to the brand identity, meanwhile on other side, technology and innovations are introduced by Area-17 on the 8th floor that offer an interactive and engaging shopping experience to the clients of the venue, on the first Panerai accessories room in the world.
K&Irene is a jewellery brand of French heritage that recently opened its first store at Peninsula Hotel in Shanghai. Area-17 Architecture & Interiors designed a new retail concept enhancing the brand identity as well as oversaw the realization of the Shanghai boutique. As a precious piece of antique jewelry, the more you get closer the more the store reveals itself in a combination of sophisticated details.
Inside Mia Fringe Studio guests will discover endless possibilities to express their creativity, and they will leave transformed into a surprisingly new version of themselves. Mia Fringe Studio is then an extraordinary place of research, discovery, and metamorphosis. Area-17 designed the beauty salon as an enchanted forest where this magic happens, with an overarching aesthetic clearly hinting to manga culture.
The Iris Ceramica Group showroom in London is a laboratory where people meet, interact, get inspired, learn, and nourish their creativity. Area-17 designed the interiors as if they were real-life environments, where the emotional and expressive potential of ceramics translates into furniture and solutions actively engaging visitors in the product’s storytelling. Distancing itself from a traditional way of exhibiting, the showroom revolves around a loose idea of connection, fully embracing the tentacular, dynamic vibe of the Old Street area.
A very young Italian fashion brand but already globally renowned in the fashion scene, Plan C, has opened its first international 100 sqm flagship store in Aoyama, an elegant district in Tokyo. Area-17 has developed and translated the original concept by Florentine-based artist Duccio Maria Gambi into architectural and exhibition elements.
Bell is the snapshot of a movement. The truncated-cone volume synthetizes the shape of a real bell, whose oscillation is captured in a single instant. The incline of the lamp implies dynamism, an unstable temporary balance, which strikingly contrasts the obvious static nature that belong to an object of such great dimensions.
Area-17 designed Ariostea stand at LivingKitchen, the annual international kitchen show at IMM Cologne, the most important furnishing show in Northern Europe. Within an exhibition revolving around contemporary product and interior design, Ariostea introduces a new way of interpreting the kitchen environment through a non-conventional use of ceramic slabs. The Ariostea kitchen is meant to be an architecture rather than a set of furniture pieces, something that generates a new space instead of furnishing an existing one.
Area-17 designed the new concept for Chinese eyewear brand Zèle’s stores. The payoff “Stay young, stay Zèle” translates into a design focused on a strong product and brand awareness, with a refined yet trendy atmosphere. Central to the project is the inner space, both as break time and personal place, where customers discover the pleasure of devoting time and attention to themselves.
Area-17 designed a collection of limited-edition furniture for Ariostea, exploring the expressive potential of the ceramic material.
Area-17 designed the new showroom for SapienStone, the Italian brand that produces high-quality ceramic slabs for kitchen and bathroom applications. It is located inside an original country house at the foot of the Appennini.
Iris Ceramica stand designed by Area-17 for Cersaie 2018 demonstrates the ability of interpreting contemporary spaces using the ceramic material in an unexpected way. This year, the inspiration comes from the latest trends in co-working environments, where new ways of interacting and doing business ask for new architectural languages.
