Area-17 designed Ariostea stand at LivingKitchen, the annual international kitchen show at IMM Cologne, the most important furnishing show in Northern Europe. Within an exhibition revolving around contemporary product and interior design, Ariostea introduces a new way of interpreting the kitchen environment through a non-conventional use of ceramic slabs. The Ariostea kitchen is meant to be an architecture rather than a set of furniture pieces, something that generates a new space instead of furnishing an existing one.
The monumental block of a double-sided, 10 meters kitchen outlines the stand’s façade and inside, where visitors enter walking through a mighty sculptural gate. Wide ceramic slabs of various thickness define all functional elements, from the piece of furniture to the exclusive accessory, proving their exceptional versatility. On the background, a wall made of ceramic movable panels hints to the possibility of endless applications and synthetizes the beautiful variety of Ariostea products’ textures and shades.
Wide ceramic surfaces enabled the design of a kitchen that is space to be experienced from every single side. This kitchen becomes the core place where real life happens, as it is metaphorically symbolized by a real tree that, piercing the stand architecture, makes it alive.