The Iris Ceramica Group showroom in Milan is located in the city center, in an elegant building formerly occupied by a bank. The project by Area-17 Architecture & Interiors covers 750 square meters on three levels, each one with a specific functional vocation expressed through the interior design.
The ground floor opens to the city: it is a welcoming space, with a bar and a lounge area for business meetings and social encounters. The flexible exhibit area integrates display with other possibilities, such as events or site-specific interventions.
On the first floor the visitor experiences a different mindset. The spa-like central installation recalls public and private wellness centers, with a series of niches arranged around its sides presenting exclusive decorating solutions by the group’s brands. At the end, an urban-chic meeting room by Diesel Living with Iris Ceramica serves also as a coworking space.
In the cellar, the presence of the former bank vault offers an opportunity to create a space protecting something very precious: the Group’s archives and samples of its materials. Here, within an intimate environment, begins a personal conversation on the product, tailored on the client’s specific needs.