Location: MILAN, Italy 750 sqm 2020
Client: Iris Ceramica Group
Type: Retail

The Iris Ceramica Group showroom in Milan is located in the city center, in an elegant building formerly occupied by a bank. The project by Area-17 Architecture & Interiors covers 750 square meters on three levels, each one with a specific functional vocation expressed through the interior design.

The ground floor opens to the city: it is a welcoming space, with a bar and a lounge area for business meetings and social encounters. The flexible exhibit area integrates display with other possibilities, such as events or site-specific interventions.

On the first floor the visitor experiences a different mindset. The spa-like central installation recalls public and private wellness centers, with a series of niches arranged around its sides presenting exclusive decorating solutions by the group’s brands. At the end, an urban-chic meeting room by Diesel Living with Iris Ceramica serves also as a coworking space.

In the cellar, the presence of the former bank vault offers an opportunity to create a space protecting something very precious: the Group’s archives and samples of its materials. Here, within an intimate environment, begins a personal conversation on the product, tailored on the client’s specific needs.

Featured

__
FOSHAN, China 620 sqm 2021

Tencent is a Chinese multinational technology company, among the world's top ones in the field. It is the largest video-game vendor and among the largest social media corporations. Credited as one of the world's most innovative companies, this naturally inspired Area-17 in envisioning the Tencent GBA Industrial Internet Experience Center as a place where the visitor can experience the extraordinary, rather than simply learning about a product or service. The showroom’s multimedia design is powered by WeShape (Beijing) Digital Technology Co., Ltd., which applied a variety of high-tech display equipment and interactive devices to shape a complete map of solutions connecting the physical to the digital world and to the cloud hyperspace.

 

__
SINGAPORE 90 sqm 2020

A giant octopus animated for few months the ION Orchard shopping centre’s atrium. It belonged to Panerai pop-up store, a nautically-themed universe set up to not only celebrate the 70th anniversary of the Panerai Luminor, but also serving as temporary holding grounds whilst its flagship boutique within the same mall underwent a refurbishment. 

__
SALERNO, Italy 150 sqm 2020

Nestled on Southern Italy hills, this apartment is designed by Area-17 as a seamless space alternating opaque and transparent volumes, flooded by natural light. The idea of connectivity shapes a new interiors’ layout: the minimalistic cube of the kitchen opens on the dining and living area. The result is a refined yet casual environment, tailored on the family social life’s routine.

 

__
HONG KONG, China 240 sqm 2019

Area-17 worked together with Juventus FC team to design the new company’s APAC offices located in the Central district of Hong Kong, one of the most renowned international business hubs. The leading ideas behind this overseas agency are strengthening the brand’s awareness worldwide and fostering a close relationship with global and regional partners.

__
HONG KONG, China 35 sqm 2020

Area-17 Architecture & Interiors is proud of making a contribution to the Panerai multi-storey flagship store in Canton Road, one of the most exclusive shopping areas in Hong Kong. On one side, the classic refined interiors refer to the brand identity, meanwhile on other side, technology and innovations are introduced by Area-17 on the 8th floor that offer an interactive and engaging shopping experience to the clients of the venue, on the first Panerai accessories room in the world.

__
SHANGHAI, China 240 sqm 2020

K&Irene is a jewellery brand of French heritage that recently opened its first store at Peninsula Hotel in Shanghai. Area-17 Architecture & Interiors designed a new retail concept enhancing the brand identity as well as oversaw the realization of the Shanghai boutique. As a precious piece of antique jewelry, the more you get closer the more the store reveals itself in a combination of sophisticated details.

__
Italy 400 sqm 2020

Löwengrube breweries draw inspiration from traditional Bavarian bierstube and combine the idea of celebrating Oktoberfest all year long with the traditional sense of Italian warm hospitality. Area-17 Architecture & Interiors designed a flexible concept that adjusts to the two dining formats of the restaurant chain. The new concept characterizes them both with an iconic Bavarian aesthetic flair.