As the universe of pop up stores gets more exciting every day, many famous brands have been exploring this retail concept to spice up the classic shopping experience. Area-17 designed a captivating 100 sqm pop up store for Asian luxury brand Shanghai Tang in SKP, one of the largest high-end shopping mall in Beijing.
Area-17’s Fiandre USA stand at Coverings 2018 won the best Use of Storytelling award, as it featured a “Sophisticated and Sustainable Hub of Design Trends theme.” Inside, the multidimensional booth shows how beautiful products translates throughout a fitness environment from the lockers, to the showers, to the workout area.
The new Jacob Cohen boutique opened in Milan in via della Spiga, at the very heart of the Fashion Quad. The new store is spread over 200 sqm and over two storeys, where Area-17 combined the richness of details to neat geometries of linear elements and surfaces, according to a color palette which deftly mixes deep blue, gold, and neutral shades of beige and browns, giving that sense of preciousness and laid-back elegance that has always been the brand’s hallmark.
Klasse 14 has officially landed in Hong Kong with its one-of-a-kind flagship store designed by Area-17 Architecture & Interiors. Drawing inspiration from a rarefied, ideal museum, the retail space recreates the “ordinarily unique” experience that is the brand’s core value.
Martinelli Luce celebrates Cobra lamp 50th anniversary with twenty-three signature re-editions by designers and artists working with the brand, among which Area-17 Architecture & Interiors. The new projects were disclosed at La Triennale di Milano on the occasion of the exhibition- event Cobra Texture, which opened February 27th, 2018. Each new edition comes in 30 signed and numbered pieces, plus three art trials.
Regina Miracle is a fast-growing Asian brand creating simple, elevated essentials that provide comfort and optimal support for the modern girl. It roots in quality, integrity, and technological innovation. Area-17 designed the concept for the brand’s new stores drawing inspiration from the product itself and its target: a simple, homelike, and comfortable environment, which at the same time conveys an idea of a contemporary femininity and dynamism.
The new flagship store in Shanghai strengthen Calvin Klein positioning in the global fashion market. It represents the brand's commitment to a strong consumer experience. Together with the Düsseldorf store, it is the first worldwide materialization of the innovative concept developed by Raf Simon, the brand’s new creative director.
The new Iris Ceramica showroom designed by Area-17 aims to establish a consistent and distinctive visual identity, expression of all the group’s varied collections and languages.
The new Iris Ceramica stand designed by Area-17 for Cersaie 2017 counts on the intense expressivity of products, which reveal themselves with no artifice.
A neat, essential language is the hallmark of the stand designed by Area-17 Architecture & Interiors for Cavalleria Toscana at Spoga Horse 2017, the leading international trade fair for equestrian sports.
Coverings is the most important trade event in North America for the ceramic and natural stone industry. The 2017 edition featured three stands designed by Area-17 for three renowned international brands, among which the Stonepeak Ceramics stand that was awarded with the “2017 Best In Show.”
Graniti e Fiandre shows up at Coverings 2017 with a stand that takes inspiration from an imaginary XX century industrial New York and follows the stylistic features typical of a loft.