Golden Goose pop up store opened inside the Haitang Bay Duty Free Shopping Complex in Sanya, China. A minimalistic box with an industrial flair, its aesthetic hints to shipment boxes containing something the receiver has long wished for.
In 2020 Area-17 Architecture & Interiors oversaw the project management of the Moncler store inside the Vattanac Shopping Mall in Cambodia. Infused with slabs of black and white marble with polished chrome accents, its aesthetic talks about luxury and extremes at the same time.
Panerai’s boutique in Singapore is located in the prestigious ION Orchard shopping centre, on the renowned Orchard Road. The design was created to highlight the transparency and luminosity of this space while the wide ledwalls inside the windows add a touch of dynamism to the display.
Area-17 Architecture & Interiors is proud of making a contribution to the Panerai multi-storey flagship store in Canton Road, one of the most exclusive shopping areas in Hong Kong. On one side, the classic refined interiors refer to the brand identity, meanwhile on other side, technology and innovations are introduced by Area-17 on the 8th floor that offer an interactive and engaging shopping experience to the clients of the venue, on the first Panerai accessories room in the world.
K&Irene is a jewellery brand of French heritage that recently opened its first store at Peninsula Hotel in Shanghai. Area-17 Architecture & Interiors designed a new retail concept enhancing the brand identity as well as oversaw the realization of the Shanghai boutique. As a precious piece of antique jewelry, the more you get closer the more the store reveals itself in a combination of sophisticated details.
During the past few years, the French maison has been successfully expanding its presence in the Asia-Pacific region with Area-17's supportive role involving both new openings and renovations.
Inside Mia Fringe Studio guests will discover endless possibilities to express their creativity, and they will leave transformed into a surprisingly new version of themselves. Mia Fringe Studio is then an extraordinary place of research, discovery, and metamorphosis. Area-17 designed the beauty salon as an enchanted forest where this magic happens, with an overarching aesthetic clearly hinting to manga culture.
A very young Italian fashion brand but already globally renowned in the fashion scene, Plan C, has opened its first international 100 sqm flagship store in Aoyama, an elegant district in Tokyo. Area-17 has developed and translated the original concept by Florentine-based artist Duccio Maria Gambi into architectural and exhibition elements.
Area-17 designed the new concept for Chinese eyewear brand Zèle’s stores. The payoff “Stay young, stay Zèle” translates into a design focused on a strong product and brand awareness, with a refined yet trendy atmosphere. Central to the project is the inner space, both as break time and personal place, where customers discover the pleasure of devoting time and attention to themselves.
A maison d'horlogerie belonging to Richemont Group was founded in 1868 with the name "International Watch Company." Over the years, the company established a tradition of producing Pilot's Watches.
As the universe of pop up stores gets more exciting every day, many famous brands have been exploring this retail concept to spice up the classic shopping experience. Area-17 designed a captivating 100 sqm pop up store for Asian luxury brand Shanghai Tang in SKP, one of the largest high-end shopping mall in Beijing.
The new Jacob Cohen boutique opened in Milan in via della Spiga, at the very heart of the Fashion Quad. The new store is spread over 200 sqm and over two storeys, where Area-17 combined the richness of details to neat geometries of linear elements and surfaces, according to a color palette which deftly mixes deep blue, gold, and neutral shades of beige and browns, giving that sense of preciousness and laid-back elegance that has always been the brand’s hallmark.
