Location: SEOUL, South Korea 110,00 sqm 2020
Client: Goyard St-Honoré SA
Type: Retail

During the past few years, the French maison has been successfully expanding its presence in the Asia-Pacific region with Area-17's supportive role involving both new openings and renovations.

The warm and cozy design characterizing Goyard’s original concept is enriched with vintage pieces from the brand’s own collection that are different in every boutique. In the past few years, Area-17 assisted the brand by improving their lighting system in all the existing boutiques and opening new stores in China and Korea.  Another aspect Area-17 has also taken responsibility for was to take care of their furniture fabrication and quality control.

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SHANGHAI, China 240 sqm 2020

K&Irene is a jewellery brand of French heritage that recently opened its first store at Peninsula Hotel in Shanghai. Area-17 Architecture & Interiors designed a new retail concept enhancing the brand identity as well as oversaw the realization of the Shanghai boutique. As a precious piece of antique jewelry, the more you get closer the more the store reveals itself in a combination of sophisticated details.

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