The successful partnership between Area-17 and luxury brands continues with the opening of the fourth Italian Longchamp flag-ship store in the heart of Florence, just a few steps away from masterpieces of Renaissance architecture. In the bright and welcoming space, the minimalist yet sophisticated design aims to enhance the appreciation of the products.
In 2015, the famous Italian fashion brand Ermanno Scervino opened its first boutique in China at the David Plaza, the ultimate luxury shopping mall in Zhengzhou. Area-17 acted as Scervino’s project manager and oversaw the project’s realization.
Located in the heart of the French Riviera’s vibrant life, Your’s Boutique is an elegant and glamorous setting for an exclusive shopping experience. The retail space is organized as a residential palace, where the domestic appeal of relaxed luxury puts the upscale clientele at ease.
The second Cruciani boutique by Area-17 scales down the original design used in Times Square to meet the new location’s spatial and display objectives.
In 2011 Luca Caprai created the first Cruciani lace bracelet, which has since become a pop icon in the contemporary luxury fashion market. His creations are inspired by the renowned private textile collection of his father, Arnaldo Caprai. When asked to design the new concept for the Asia-Pacific market, Area-17 drew inspiration from the idea of exhibiting a piece of Pop Art in a museum and designed a contemporary gallery like store, where exquisite masterpieces of “Made in Italy” are displayed.
When tasked with the redesign of the Dunnu store in Shanghai, Area-17 understood the many and varied qualities of the brand’s clientele and worked to incorporate them into the design.
The recent opening of the Panerai boutique in Taipei marks a turning point in the Chinese luxury market and strengthens the partnership between Officine Panerai and Area-17, who acts as the project manager for the brand in the Asia Pacific area.
D’modes is a French fashion brand, introduced to the Asian market by Canada Aushire Enterprises. Area-17 gave voice to the themes of the collection designed by Francesco Scianni through a design that evoked a rarefied Parisian atmosphere, as well as the sophisticated but understated elegance of French women.
Officine Panerai asked Patricia Urquiola to rethink the image of its high-end stores, the concept is beautifully applied to the boutique at Yin Tai Center in Beijing. The new opening also renovates the partnership between Panerai and Area-17, who acts as the project manager for the brand in the Asia Pacific area.
Jacob Cohen opened its fifth European flagship store at Courchevel, a very exclusive ski resort in the heart of French Savoy. Area-17 sought to express the true essence of the Italian luxury brand through the design of the interiors.
D’modes is a French fashion brand, introduced to the Asian market by Canada Aushire Enterprises. Area-17 gave voice to the themes of the collection designed by Francesco Scianni through a design that evoked a rarefied Parisian atmosphere, as well as the sophisticated but understated elegance of French women.
