Location: FLORENCE, Italy 175 sqm 2015
Client: Longchamp SAS
Type: Retail

The successful partnership between Area-17 and luxury brands continues with the opening of the fourth Italian Longchamp flag-ship store in the heart of Florence, just a few steps away from masterpieces of Renaissance architecture. In the bright and welcoming space, the minimalist yet sophisticated design aims to enhance the appreciation of the products.

The Parisian Maison tasked Area-17 with the project management for the exclusive location, designed according to the original concept developed by Longchamp’s internal team. Area-17 was responsible for construction documents, bidding, procurement, and construction administration.

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SINGAPORE 90 sqm 2020

A giant octopus animated for few months the ION Orchard shopping centre’s atrium. It belonged to Panerai pop-up store, a nautically-themed universe set up to not only celebrate the 70th anniversary of the Panerai Luminor, but also serving as temporary holding grounds whilst its flagship boutique within the same mall underwent a refurbishment. 

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SALERNO, Italy 150 sqm 2020

Nestled on Southern Italy hills, this apartment is designed by Area-17 as a seamless space alternating opaque and transparent volumes, flooded by natural light. The idea of connectivity shapes a new interiors’ layout: the minimalistic cube of the kitchen opens on the dining and living area. The result is a refined yet casual environment, tailored on the family social life’s routine.

 

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HONG KONG, China 240 sqm 2019

Area-17 worked together with Juventus FC team to design the new company’s APAC offices located in the Central district of Hong Kong, one of the most renowned international business hubs. The leading ideas behind this overseas agency are strengthening the brand’s awareness worldwide and fostering a close relationship with global and regional partners.

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HONG KONG, China 35 sqm 2020

Area-17 Architecture & Interiors is proud of making a contribution to the Panerai multi-storey flagship store in Canton Road, one of the most exclusive shopping areas in Hong Kong. On one side, the classic refined interiors refer to the brand identity, meanwhile on other side, technology and innovations are introduced by Area-17 on the 8th floor that offer an interactive and engaging shopping experience to the clients of the venue, on the first Panerai accessories room in the world.

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SHANGHAI, China 240 sqm 2020

K&Irene is a jewellery brand of French heritage that recently opened its first store at Peninsula Hotel in Shanghai. Area-17 Architecture & Interiors designed a new retail concept enhancing the brand identity as well as oversaw the realization of the Shanghai boutique. As a precious piece of antique jewelry, the more you get closer the more the store reveals itself in a combination of sophisticated details.

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Italy 400 sqm 2020

Löwengrube breweries draw inspiration from traditional Bavarian bierstube and combine the idea of celebrating Oktoberfest all year long with the traditional sense of Italian warm hospitality. Area-17 Architecture & Interiors designed a flexible concept that adjusts to the two dining formats of the restaurant chain. The new concept characterizes them both with an iconic Bavarian aesthetic flair.