Stores

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FLORENCE, Italy 175 sqm 2015

The successful partnership between Area-17 and luxury brands continues with the opening of the fourth Italian Longchamp flag-ship store in the heart of Florence, just a few steps away from masterpieces of Renaissance architecture. In the bright and welcoming space, the minimalist yet sophisticated design aims to enhance the appreciation of the products.

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HONG KONG, China 80 sqm 2014

In 2011 Luca Caprai created the first Cruciani lace bracelet, which has since become a pop icon in the contemporary luxury fashion market. His creations are inspired by the renowned private textile collection of his father, Arnaldo Caprai. When asked to design the new concept for the Asia-Pacific market, Area-17 drew inspiration from the idea of exhibiting a piece of Pop Art in a museum and designed a contemporary gallery like store, where exquisite masterpieces of “Made in Italy” are displayed.

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HARBIN, China 90 sqm 2014

D’modes is a French fashion brand, introduced to the Asian market by Canada Aushire Enterprises. Area-17 gave voice to the themes of the collection designed by Francesco Scianni through a design that evoked a rarefied Parisian atmosphere, as well as the sophisticated but understated elegance of French women.

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SHENYANG, China 90 sqm 2014

D’modes is a French fashion brand, introduced to the Asian market by Canada Aushire Enterprises. Area-17 gave voice to the themes of the collection designed by Francesco Scianni through a design that evoked a rarefied Parisian atmosphere, as well as the sophisticated but understated elegance of French women.