Area-17 was the project manager for the renovation of Prada boutique in Canton Road, a Hong Kong major tourist hub complete with many upscale shops and landmarks.

The growing appreciation in the Asian market leads the expansion of Officine Panerai in Korea, supported by Area-17 who oversaw the project management for the second boutique by the brand in the Lotte Avenuel Shopping Mall, Seoul.

Officine Panerai opened a new boutique in the trendiest and most dynamic Asian fashion capital, Seul. Area-17 oversaw the construction works for the boutique acting as the project manager for the famous luxury Italian brand.

For the second time, Area-17 oversaw the project management for Officine Panerai’s pavilion at Watches&Wonders, the Asia Haute Horlogerie Exhibition held at the Hong Kong Convention and Exhibition Centre.

The third edition of Watches & Wonders saw a new collaboration between Officine Panerai and Area-17. Again, Area-17 was in charge of the project management of the historic Maison’s pavilion.

The successful partnership between Area-17 and luxury brands continues with the opening of the fourth Italian Longchamp flag-ship store in the heart of Florence, just a few steps away from masterpieces of Renaissance architecture. In the bright and welcoming space, the minimalist yet sophisticated design aims to enhance the appreciation of the products.

In 2015, the famous Italian fashion brand Ermanno Scervino opened its first boutique in China at the David Plaza, the ultimate luxury shopping mall in Zhengzhou. Area-17 acted as Scervino’s project manager and oversaw the project’s realization.

The recent opening of the Panerai boutique in Taipei marks a turning point in the Chinese luxury market and strengthens the partnership between Officine Panerai and Area-17, who acts as the project manager for the brand in the Asia Pacific area.

Officine Panerai asked Patricia Urquiola to rethink the image of its high-end stores, the concept is beautifully applied to the boutique at Yin Tai Center in Beijing. The new opening also renovates the partnership between Panerai and Area-17, who acts as the project manager for the brand in the Asia Pacific area.

For the first time, Area-17 oversaw the project management for Officine Panerai’s pavilion at Watches&Wonders, the Asia Haute Horlogerie Exhibition held at the Hong Kong Convention and Exhibition Centre.