Location: BOLOGNA, Italy 360 sqm 2019
Client: Iris Ceramica SPA
Type: Exhibition

As workspaces have becoming increasingly hybrid environments, Area-17 Architecture & Interiors designed a 2019 Iris Ceramica stand where relation and exhibition live side by side up to blending together. The display happens within the rarefied complexity of an architectural landscape that defines both areas and functions.

A neat outer shell borders three sides of the stand, which opens up completely on the main front with a floor-to-ceiling glass wall, revealing the preciousness of the interiors. The entrance is an invitation to discover the Iris Ceramica collection, hanging on the walls like in a museum exhibition itinerary.
The core of the stand is a fluid shape that encloses all the relational areas: from private meeting rooms to shared tables, from informal lounges to the open bar, ultimate functional and focal point. The interior design reminds of the atmosphere of an exclusive club, furnished with warm yet refined pieces. The walls’ curvy outline is echoed in the flooring’s oval inlays as well as in the upholstery. Colors are bright and saturated and enhanced by the contrast between textures and finishes. All the latest products find an application in the design, including the custom-made pieces of furniture, tailored with a new ceramic outfit for this specific occasion.

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FLORENCE, Italy 500 sqm 2013

Since commercial spaces have become a consistent presence in daily routine, Area-17 commitment is inventing innovative solutions that anticipate customers’ expectations. In this spirit, Area-17 and INRES designed Moving Mall, a dynamic and flexible space meant to host temporary sales and events at Sesto Fiorentino Shopping Mall, Florence.

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HONG KONG, China 5'000 sqm 2011

Novo is an innovative department store meant for a young audience that seeks an unconventional shopping experience. The spaces range from 1'000 and 5'000 square meters, and were designed for Megabox in Hong Kong, Yueda 899 in Shangai, and Grandview Mall in Guangzhou. They speak contemporary language comprised of technology, music, and cutting-edge design.