Location: BEIJING, China 60 sqm 2015
Client: Richemont Asia Pacific LTD
Type: Retail

Officine Panerai asked Patricia Urquiola to rethink the image of its high-end stores, the concept is beautifully applied to the boutique at Yin Tai Center in Beijing. The new opening also renovates the partnership between Panerai and Area-17, who acts as the project manager for the brand in the Asia Pacific area.

The famous Spanish designer reinterpreted the Maison’s aesthetic and technical codes paying the greatest respect to its historical identity. Oak, dark brushed brass, “cannettato” glass, and polished Calacatta marbles decorate an elegant space characterized by a timeless design. Clear references to a marine world both in materials and colors hint at the brand’s illustrious past, when it was the official supplier of the Italian Navy between the 1930s and 1950s.

 

 

Featured

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FLORENCE, Italy 200 sqm 2012

Area-17 collaborated with INRES to develop the new format for FiorFiore stores. FiorFiore is Coop’s premium private label, featuring the finest traditional products from Italian and worldwide food culture. FiorFiore Concept Store is meant to be a food boutique, where the high quality of design, materials, and skilled craftsmanship are metaphors for the excellence of the products on sale.

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BEIJING, China 150 sqm 2007

The fresh-looking yet refined environment of Tamarind Indian restaurant shines through subtle hints to its cuisine homeland. Area-17 designed a space where bright colors and glass surfaces decorated with motifs reminiscent of tamarind flowers are understated references to the Indian imaginary.

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FLORENCE, Italy 500 sqm 2013

Since commercial spaces have become a consistent presence in daily routine, Area-17 commitment is inventing innovative solutions that anticipate customers’ expectations. In this spirit, Area-17 and INRES designed Moving Mall, a dynamic and flexible space meant to host temporary sales and events at Sesto Fiorentino Shopping Mall, Florence.