Location: SHANGHAI, China 85 sqm 2017
Client: Richemont Asia Pacific LTD
Type: Retail

Area-17 oversaw the project management for the first Gold LEED Certified Panerai boutique. LEED is an internationally recognized green building certification concerning the whole building life-cycle, from design to materials to construction work.

With this store, the Italian brand officializes its commitment to an environmentally friendly design. Among several sustainable solutions, the boutique incorporates the QLEAR Intelligent Building Management System to monitor the indoor air quality and energy consumption in real-time.Officine Panerai Plaza 66 is located in the renewed Nanjing West road, the heart of Shanghai where the most prestigious international brands come together. The interior design of the store expresses a simple yet classic Italian style and relies on transparencies to enhance the location’s luminosity. All materials have been carefully selected according to the best tradition of the Florentine brand, to provide clients with a unique shopping experience.

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FLORENCE, Italy 200 sqm 2012

Area-17 collaborated with INRES to develop the new format for FiorFiore stores. FiorFiore is Coop’s premium private label, featuring the finest traditional products from Italian and worldwide food culture. FiorFiore Concept Store is meant to be a food boutique, where the high quality of design, materials, and skilled craftsmanship are metaphors for the excellence of the products on sale.

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BEIJING, China 150 sqm 2007

The fresh-looking yet refined environment of Tamarind Indian restaurant shines through subtle hints to its cuisine homeland. Area-17 designed a space where bright colors and glass surfaces decorated with motifs reminiscent of tamarind flowers are understated references to the Indian imaginary.

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FLORENCE, Italy 500 sqm 2013

Since commercial spaces have become a consistent presence in daily routine, Area-17 commitment is inventing innovative solutions that anticipate customers’ expectations. In this spirit, Area-17 and INRES designed Moving Mall, a dynamic and flexible space meant to host temporary sales and events at Sesto Fiorentino Shopping Mall, Florence.