Description
A giant octopus animated for few months the ION Orchard shopping centre’s atrium. It belonged to Panerai pop-up store, a nautically-themed universe set up to not only celebrate the 70th anniversary of the Panerai Luminor, but also serving as temporary holding grounds whilst its flagship boutique within the same mall underwent a refurbishment.
Inside, a fantastical underwater realm featuring sharks and submarines represents the extreme environment where one can still count on the support of the brand’s timepieces, showcased in glass cubes scattered throughout. Area-17 contributed to the realization of this immersive space by overseeing its project management.
